"Nike? For real?" Beyond that, Deadheads aren't happy that there wasn't a chance for them to get in ahead of the hypebeasts, or posers, that come guaranteed with such a coveted Nike SB collab. "I love you guys, but where has your integrity gone?" another commenter said. Real fans - Despite Nike's name not exactly being associated with sweatshops anymore, at least not as much as decades ago, the Grateful Dead loyal can't seem to get on board with this move by the band. Still, in 2002, Nike began auditing over 600 problematic factories and monitoring working conditions, a long-overdue effort that seems to have mitigated the issue. "He would not approve of Nike's enslaved workers." The sportswear giant has historically denied these allegations, which date back to the 1970s and included accusations of child labor, claiming it had little control over the sub-factories it contracted to make products in countries like China and Taiwan. "Please do not associate Jer with these pathetic sweatshop shoes by using an old clip," another Deadhead piled on. Unfortunately for the band, the post didn't generate the type of positive engagement it likely expected, as Deadheads didn't seem to appreciate the partnership with Nike." Jerry would be ashamed of this sweatshop produced garbage," read a comment on Grateful Dead's Instagram, likely referencing Nike's alleged use of unethical factories in the past. Not happy - On Monday, ahead of the sneaker's release, Grateful Dead took to Instagram to tease an online raffle for all three colors of its Nike SB Dunks, which includes an orange pair that is more limited than the blue or yellow. But, while hypebeasts are jumping up and down trying to figure out how they're going to get their next "grail," there's a particular group of people who feel the complete opposite about the collaboration: "Deadheads," aka hardcore fans of the legendary California-born rock band. ![]() ![]() Sneakerheads everywhere are eagerly awaiting the Nike SB Dunk Low "Grateful Dead." The shoe, which is set to launch on July 24, is one of the hottest drops of 2020 - right up there with another recent, limited-edition Nike SB, the "Chunky Dunky" that was created with ice cream maker Ben & Jerry's.
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